Database driven websites are increasingly becoming a key component in a company's online activities, due to some impressive benefits:

- Databased content or a "Content Management System" (CMS) are well leant towards sites, or sections of sites, that typically require regular updates such as news or product listings. This gives independence to the client to control conent of the webiste and to make changes without havingto resort to the web designer.

- Although there may be slightly higher associated costs with setting up CMS, the independence from web designer editing fees can make them highly attractive in the long term.

- CMS enable you to use e-commerce systems, they can hold product and pricing information and most importantly take payments from customers while you focus elsewhere. They can also be invaluable in collecting customer information, providing you with the ability to tailor your marketing efforts to identified sub-groups such as geographic location, average spend, etc.

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